The sensual divinity is adorned with an aerial lightness
Tiare flower, bergamot and heliotrope combine with Alien's unique composition to offer their halo of light to the woman of Alien Eau Extraordinary. With this sunny and light fragrance, the goddess of Alien never ceases to dazzle us with her wonderful aura ...
The solar goddess of Alien Eau Extraordinaire
Alien was adored from its release in 2005 both for its daring fantastic concept and for its very original and above all very innovative floral and woody composition. However, the first advertising campaigns for Alien left the public perplexed as to the probity of the message. Because yes the Alien woman comes from elsewhere, but the shaman inhabited by a gentle madness of the first advertisement for Alien encourages more questioning than contemplation of her beauty.
When Mugler released his second fragrance in 2008, he changed his marketing concept to make it more obvious. With Alien Eau de Toilette we have therefore discovered a woman adorned with gold and light posing with her bottle like a goddess with her talisman. Magic, enchantment and spectacular were now at the rendezvous. Given the success of these visuals, Mugler took advantage of the release of this Alien Extraordinary Water to offer us a campaign to match the goddess Alien.
The campaign of Alien Eau Extraordinaire is therefore highlighted by an advertising spot shot like a film by Floria Sigismondi and guided by the sublime presence of the top model Alexandrina Turcan perfectly incarnating the goddess Alien. The sets are grandiose thanks to the spectacular building of Castello di Sammezzano, the costumes are dazzling (especially the luminous dress of the sublime goddess born of avant-garde technology of fibers and LEDs) and the result is simply sublime.
“To continue the story of Alien, we imagined the continuity of the previous visual: it is the awakening of the Goddess to sunlight, like a rebirth by the Sun, source of life on Earth. It receives this light and diffuses it. It is the image of the Statue Goddess who becomes a woman, her heart beating in symbiosis with the light. She is more accessible, more feminine. »Explains Christophe de Lataillade, Creative Director, Parfums Thierry Mugler to Elle.
The scent of optimism and benevolence: Alien Eau Extraordinaire
Eau d'Alien Extraordinaire innovates with its opulent and elongated bottle to pay tribute to the marquise style used for shaping the precious stone into 56 facets. Moreover, the allusion of this bottle of Alien to Madame de Pompadour is not accidental because the marquise style allowed King Louis XV in particular to give thanks with this shape to the magnificent smile of his beloved. Of course, the dazzling color of Alien Eau Extraordinaire juice will also stand out through its sublime bottle.
Alien Eau Extraordinaire was composed by Dominique Ropion and Véronique Nyberg around head accords of neroli from Tunisia, orange blossom and bergamot tea from Italy. At the heart of the sublime marriage between solar tiare flower and the so sensual amber cashmeran wood dazzles us and envelops us in warmth. Finally, white amber, associated with heliotrope, caresses us like the rays of the sun on the skin… A delight!
“With Alien Eau Extraordinaire, the Sun Goddess offers her benevolent energy to transform it into a wonderful fragrance. »Mugler for Alien Eau Extraordinaire.