Alive: the bold new fragrance from Hugo Boss
When it comes to scents, Boss Bottled's determination is combined with the sensuality of The Scent duo. What's more, since 2020, Hugo Boss has also chosen to talk to us about joie de vivre and optimism. It is in this joyful and playful universe that the Alive perfume evolves . First conceived in the form of an Eau de Parfum, in 2021 it gave birth to an Eau de Toilette.
Alive Eau de Toilette, the image of femininity full of life
Alive Eau de Toilette by Hugo Boss is a fragrance that speaks to us of joie de vivre, cheerfulness and gentleness. His message is particularly optimistic. Alive Eau de Toilette inspires women to appreciate the beauty of each new day. With him, everything is a pretext to experience moments of joy, whether they are simple innocuous moments or memorable moments. Alive Eau de Toilette is, in a way, “the essence of happiness, of success”. On screen, he is played by four women as beautiful as they are radiant: Emma Roberts, Bruna Marquezine, Laura Harrier and Chloé Bennet. Thanks to this quartet, women realize the importance of every moment. They are encouraged to love, have fun, dance or shout… It doesn't matter, the main thing is above all to live!
The elegant Hugo Boss bottle
Alive Eau de Toilette comes in a bottle as beautiful as it is refined. Very refined, it imposes its style by its large stature, its sharp edges and its robust shoulders. Undoubtedly, it is the scent of a woman with a certain charisma. However, it also softens in contact with a cap lacquered in rose gold, and a peach-colored fragrance, as tender as it is feminine. Its name is displayed in white writing, a pledge of purity and delicacy. This bottle is the work of designer Amélie Riech, who is full of praise for her creation: “For me,” she says, “it's a jewel, a true work of art. A bit like a jewel, something very precious ”.
The floral and woody scent of Alive Eau de Toilette
Alive Eau de Toilette owes its existence to two renowned perfumers: Marie Salamagne and Honorine Blanc. Together, they imagined a floral, airy and woody composition. Concentrated with optimism and joy, Alive Eau de Toilette exudes a light and vibrant breath at the same time, while leaving behind a wake full of positive waves. It first lights up with magnolia, whose floral and lively tones combine with apple, tangerine and lemon. Then, its heart is a bouquet of jasmine, michelia yunnanensis rose, a very refined trio. Finally, for more hold and persistence, Alive Eau de Toilette ends with a woody base of cedar, sandalwood, oak moss and sage.