Allure Homme Sport: The very first version of a sports fragrance
By simply offering a new “flanker” of this racy elegance this time in the form of a powerful and energizing Cologne, the aptly named “Allure Homme Sport Cologne”! All the more so when 12 years after its release, Chanel has the genius to make this “Allure Cologne” talk again thanks to a new campaign led by advertisements as aesthetic by their muses as by their strong images ...
Chanel and the myth of the elegant "sportsman" of "Allure Homme Sport Cologne"
When “Allure Homme Sport” was released in 2004 , Chanel's logic was to tell the strong story of a handsome and tender sailor alone at sea, filmed in an aesthetic and refined way with beautiful framing and powerful black and white.
So obviously when Chanel wanted to create a new advertising campaign for the release of two new formats of “Allure Homme Sport Cologne” 12 years after the first format, the miracle recipe was obvious. There were henceforth 3 “Allure Homme Sport Cologne” formats, so there will be three handsome athletes who will showcase their prowess in real advertising “films”.
The 2016 muses of "Allure Homme Sport Cologne" are the diver with 138 gold medals Hugo Parisi, the skater founder of the famous New York school Adam Crigler and the actor Luke Grimes, a sports enthusiast of horse riding. Filmed by the attentive and scrupulous eye of Jacob Sutton, the three great and handsome sportsmen carry out for Chanel and the “Allure Homme Sport” range breathtaking exploits which will never cease to make men dream and propel women in their beautiful wild freedoms!
"Allure Homme Sport Cologne" a breath of energy!
Of course, the now legendary bottle with square glass shoulders remains for this “Allure Homme Sport Cologne” as well as its beautiful magnetic metal stopper embellished with its black ring, very F1. However, for "Allure Homme Sport Cologne" the glass is made transparent to better convey the pure and clear spirit of this "fresh tonic" as presented by Chanel.
Much more than a simple and umpteenth sporting fragrance, “Allure Homme Sport Cologne” offers a fresh and powerful fragrance while remaining elegant and racy, just like the Chanel man. We will therefore not be surprised by the powerfully tart and fresh top notes of mandarin, bergamot, lemon and grapefruit. They will be heightened with passion by spicy and aromatic heart notes of lovage and elemi. Finally, the base notes underlined by the resinous power of cedar wood will be distinguished by the enveloping elegance of white musks, now very present in men's perfumery.
"A sensation does not have to be violent to be strong" reminds us of Chanel for this beautiful and dynamic perfume "Allure Homme Sport Cologne". And clearly far from being a simple variation of its predecessors, “Allure Homme Sport Cologne” seduces with its fresh scents as well as with its spicy or woody powers sportsmen who like to remain elegant.