What is the Allure for Chanel?
Great personalities like Jacqueline Kennedy, the Duchess of Windsor or Princess Grace of Monaco, then become his loyal customers. It was, however, the meeting with Audrey Hepburn that inspired him to numerous models. His first perfume, “L'Indit”, is also dedicated to him. Its name “The Prohibited” comes from the fact that Audrey Hepburn did not want “her” perfume to be marketed. In 1991, Givenchy unveiled “Amarige”, a very floral fragrance.
Amarige or Marriage?
If the name of this perfume "Amarige" seems strange to say the least, it was not chosen at random. In fact, "amarige" is the anagram of the word marriage. "Amarige" is therefore unquestionably the scent of love, marriage and happiness, an ultra romantic fragrance. "Amarige" reflects the union between two beings who love each other, the happiness of being two, the magic of love. The "Amarige" woman is cheerful, full of life, she is elegant and attractive. She is undoubtedly a radiant woman, and one is easily carried away by her joie de vivre. “Amarige” is not only the essence of marriage, but also that of love with a capital A, the true, the beautiful, the sincere love. Like this woman radiant with happiness, the composition "Amarige" is a floral bouquet that shines with beauty, gaiety and sensuality.
It is the perfumer Dominique Rapion, who was in charge of developing the fragrance of love. Conceived around union and purity, the composition is a mixture of white and yellow flowers… Love and the sun. "Amarige" opens with a floral accord, that of violet flower and orange blossom. Added to this are some fruity notes of peach and plum. The very feminine heart and could not be brighter, is composed of mimosa, gardenia, tuberose, neroli, jasmine and ylang-ylang. The base is sensual and enveloping thanks to the presence of vanilla, white musks, sandalwood and cashmeran. Shiny and elegant, the bottle reflects the composition. He identifies with an aura of light and all of his feminine grace seems to emerge from the bottle. The cabochon in opaque white,
Like all Givenchy feminine perfumes, we find refinement, beauty and elegance… "Amarige", an anagram of the word "marriage" is the essence of the happiness of being two, of love and therefore of marriage. Its floral fragrance is particularly feminine and delicious. Elegant and luminous, the "Amarige" woman is at the heart of romance. If Amarige were a song, it would most likely be Edith Piaf's “Hymn to Love”.