The Bois d'Iris fragrance by Van Cleef & Arpels
"Bonbon" is aimed at confident women who are fulfilled in their femininity as well as in their sexuality. Offering an apparent simplicity in their nudity and wearing perfume as their only garment, they cannot resist this sweet and gourmet gift that is revealed under its emblematic name ...
A sensual "candy" ready to open and… laid bare?
Viktor & Rolf are renowned stylists in the closed world of haute-couture where creations are often daring, original and a bit sassy. Their fragrances, like “Flowerbomb” and now “Bonbon”, must convey the same values of uninhibited and fulfilled femininity while pricking themselves on romance with beautiful flowers or regressive delicacies.
The communication campaign developed around “Bonbon” therefore had to live up to that which had made classic perfumers leap with “Flowerbomb”. The woman, a beautiful and young model Edita Vilkeviciut, appears totally naked or almost. Like the carnal and sensual fragrance, it is only dressed in bow ties, no need for other pageantry. As for the commercial, it will show us behind the scenes of the creative prowess of bodypainting carried out in 8 hours on the mannequin. And nothing else !
“I wear the perfume. It's like a tattoo. I like nudity. I think the body is really beautiful, but I've never done something like this before, didn't want to take it off. »1 Edita Vilkeviciute, muse of« Bonbon »by Viktor & Rolf.
A fragrance between childhood flavors and the powerful scents of a fulfilled woman
Obviously, the communication, both refined and daring of the two creators, wants to highlight an image of femininity totally blooming in a subdued sobriety, between regressions and pleasures.
Yet the pageantry of style created by the bow tie, whether on the mannequin or on the “Bonbon” bottle, is an eminent marker of Viktor & Rolf's signature. Delicate and wrapped, the bottle appears like a precious gift package ready to be discovered, just like the charming young lady in the advertisement ... The link is simple, the "Bonbon" woman is a sensual woman, intoxicating and sweet like a sweetness that you never know. never gets bored and you can't resist ...
The originality of "Bonbon" is of course in these head notes already caramelized to be mixed with delicate notes of lemons and mandarins, which could make us believe in subtle freshness. No ! "Bonbon" wants to surprise and detonate and thus offers heart notes of orange blossom, jasmine and peach in order to melt us between fruity, floral and Mediterranean scents. As for the base notes, they will appear, as often in gourmet Orientals, with hints of vanilla, patchouli and sandalwood. But no, that's not all! Because the powerful trail will also be imbued with notes of hot milk, chocolate and caramel married to powdery notes of heliotropic.
With "Bonbon", Viktor & Rolf signs an unusual fragrance by favoring the originality of original gourmet notes. Very addictive and very marked, the fragrance is striking and cannot be ignored. Some love it, others don't like it at all. However, nobody takes the merit of this beautiful oriental overdosed in sugars, "Bonbon", for not knowing how to venture into new scented wakes ...