The metamorphosis of the iconic Anaïs Anaïs
In 1978, Cacharel decided to get into perfumery. “Anaïs Anaïs” is the brand's first fragrance and will see the light of day in 1985. The success is dazzling and “Anaïs Anaïs” will become a precious ally for many young girls, at a crucial moment in their lives.
Anaïs Anaïs, pure sweetness
It took no less than 4 perfumers to arrive at this composition, namely, Paul Léger, Raymond Chaillan, Robert Gonnon and Roger Pellegrino. The latter placed the Lily of Casablanca in the heart of "Anaïs Anaïs", so that it corresponds to young girls. More precisely, Anaïs Anaïs was designed to trace the passage from adolescence to adulthood. For that, a sweet and romantic fragrance was needed, a scent that reassures teenage girls. “Anaïs Anaïs” transmits the image of a pure and gentle young girl, a young girl who advances towards adulthood with growing sensuality. As soon as it was released, “Anaïs Anaïs” exceeded all expectations, and sold over 250 million bottles worldwide. In addition, her name has touched many mothers, because 3,000 little girls will be baptized Anaïs that year. More than a perfume, “Anaïs Anaïs” is a true legend.
The floral bouquet of Anaïs Anaïs
The Casablanca lily is omnipresent in the composition of "Anaïs Anaïs". This gives it unmatched softness and delicacy. "Anaïs Anaïs" begins with green notes thanks to the galbanum. These are harmoniously mixed with the freshness of bergamot. The heart is infinitely floral with a bouquet composed of rose, jasmine, lily of the valley, lily, hyacinth, carnation and honeysuckle… Romanticism on a bed of softness. The trail is more woody and deeper with the presence of vetiver, sandalwood and cedarwood. The whole is then adorned with amber scents in particular thanks to incense and musks. The bottle is just like the composition, made using soft colors. In white opaline, the bottle goes against the trend of the moment. “Anaïs Anaïs” is the reflection of a rose ready to bloom.
The first fragrance of the Cacharel brand, “Anaïs Anaïs” quickly became a worldwide success. More than a perfume, it is the ally of an entire era for young girls. Because it scent defines the transition to adulthood, “Anaïs Anaïs” will appeal to all teenage girls around the world. Sweet, floral, tender and romantic fragrances have made this perfume a timeless legend.