Roses of Chloé, a hymn to tenderness
Révolutionnaire dans sa fragrance comme dans sa campagne de communication, il rend hommage aux senteurs d’Asie. Samsara l‘oriental mystérieux a séduit nombre de femmes adeptes désormais du zen et de ses senteurs venues d’ailleurs.
Samsara un parfum autant qu’une magnifique histoire...
In 1989, the illustrious members of the Guerlain family began to lose their powers over the house because it was mainly by happy coincidence that the perfumed composition of Jean-Paul Guerlain was chosen for Samsara. It was the first time that a designer named Guerlain was put in competition with other talents in his house offering, a sign of changing times ...
Be that as it may, the pretty Samsara will benefit from an advertising halo beyond compare with the launch of previous perfumes. If it is not yet a question of muse, the advertising film will be filmed by a very famous advertising medium, Jacques Séguéla, who will make Samsara wear the mysterious perfume a shocking slogan "At the dawn of the third millennium, the woman is reincarnated in Guerlain ”.
The universe and the tone of the perfume was given, moreover even before the juice existed. In a relatively simple way, the advertising of Samsara will use the Asian and Hindu universe to make us travel and make us dream in these mystical and almost supernatural spaces, filmed to be even more aesthetic and dreamlike.
"Samsara is a sensual version of seduction, for a woman who has found harmony and balance, in particular thanks to the essential materials of her composition". Of course, the harmony and balance evoked refer to Zen and Buddhist values which spread more and more in the late 1980s.
When the East balances perfectly with the West for a perfume: Samsara
The red and powerful bottle of Samsara was designed by Robert Granai inspired by the Khmer dancers represented in statues at the Guimet museum. As for the flamboyant red color of the glass, it of course refers to the sacred color of the East which will of course also appear as a watermark in the various visuals for Samsara. Finally, the golden cap is imagined as if to represent the eye of Buddha, synonymous with awakening of consciousness and a great spirituality oriented towards meditation.
Regarding the fragrance of Samsara, imagined by Jean-Paul Guerlain for his companion fond of sandalwood and jasmine, it offers for the first time a rare blend of oriental notes and woody notes, rather rare for women with a era.
However, the citrus top notes, thanks to lemon and bergamot, and aromatic by tarragon, hide well the play of so captivating oriental by opening on green and fresh notes. It is at the heart that the magic of the flower will invade us with the sweetness and exoticism of ylang-ylang, jasmine but also the sweet rose, so dear to the Guerlain family, or even the very Western carnation. It is in the base notes that we will discover the sensual and intoxicating depths of sandalwood, tonka bean, benzoin and vanilla. It should be noted here that sandalwood, chosen and even harvested with care by the perfumer, for the first time in perfumery takes a central place in the scent composition.
If for some, Samsara was, before being a perfume, a commercial concept aimed at boosting Guerlain sales which had been somewhat pending since Chamade in 1969, this is not the case. As a worthy successor to such a beautiful Shalimar, Samsara and its deep and harmonious balances seduce as much as its imaginative and very creative spiritual concept. Like a rebirth, as its name suggests, Guerlain and Samsara will conquer the hearts of women in search of a fragrance with mysterious and powerful charms with a rare trail.