Flowerbomb, an explosion of freshness at Viktor & Rolf
Their resemblance is not only physical, but intimate, because they love the same things, art, sewing, beauty, fashion… Created in 1993, the fashion house Viktor & Rolf never stops us astonish. In 2005, the perfume “Flowerbomb” created the event with the floral pomegranate, which turns out to be a huge bouquet of sensations . At the start of 2017, Viktor & Rolf are offering a variation of this star fragrance “Flowerbomb Bloom”, a version that is more airy than its predecessor.
Viktor & Rolf's bomb
In 2005, the surprise was total when Viktor & Rolf unveiled “Flowerbomb”. More than a simple fragrance, the latter turns out to be a true philosophy of life. Between real and imaginary, fantasy and classic, “Flowerbomb” amazes the senses. Viktor & Rolf define “Flowerbomb” as an explosive addictive floral. On this subject, they add “A perfume is the door open to the marvelous… Live magic”. This flower bomb turns negative into positive, sad into joyful, unhappiness into happiness. It's a magic bomb. Building on this success, Viktor & Rolf present “Flowerbomb Bloom”. This new variant is fresher, more airy. This eau de toilette takes again the characteristics of its predecessor, refreshed by new accords of fruits, citrus fruits and liquid air.
The fresh and juicy notes of Flowerbomb Bloom
"Flowerbomb Bloom" is defined as energetic and optimistic. It is the nose Domitille Bertier which is at the origin of this creation, and affirms "The mantra of this perfume is to make possible the impossible, and to see in winter, the spring with the first flower". "Flowerbomb Bloom" opens with very fresh and fruity notes of mandarin and pomegranate. The heart is a wonderful bouquet of flowers composed of freesia, damask roses and jasmine. These are associated with a new ingredient "liquid air". The latter is used here for the first time. The liquid air then offers a burst of freshness, its scent is compared to the air of a mountain peak. As for the bottle, it takes the lines of its predecessor in a more elongated version, but still just as feminine.
"Flowerbomb Bloom" is an airy, fruity variation of "Flowerbomb". Viktor & Rolf's bomb is fresher thanks to a new ingredient, liquid air. Once again, the “Dupont and Dupont” of fashion offer us an explosion of happiness.