A dive into the history of Rochas
If the fragrance surprises us with its amber power, on the other hand the magical world of Kenzo propelled by Patrick Guedj sends us back to the powerful poetry, true emblematic signature of the brand. For Kenzo, the world is beautiful when it is a bit Madly ...
Madly Kenzo, "The follies are the only things you never regret"
Since the beginnings of the venerable Kenzo fashion house in perfumery, the olfactory universe of perfumes as well as of advertising communications has been tinged with humor, poetry, and above all a great ray of positive sunshine on a world that Kenzo wants "beautiful". ". Since the appointment of Patrick Guedj as artistic director, this adage is even truer. Because basically nothing will ever be too good for Kenzo!
With Patrick Guedj, flowers grow on concrete for Flower, elephants are adorned with gilding for Jungle and butterflies fly with their young lady to the sky for Madly. Madly's young muse, Amber Anderson, sets the deliberately sparkling tone for this colorful Madly ad. The sweet madness of the young woman propels her up the trees to better fly in a cloud of a thousand colors of butterflies ... Magic Madly!
It is therefore easy to understand that if Madly has deepened a few ambers, the tone remains light and the "ultra-sensual, daring, striking and recognizable among all" perfume is intended for a flowery and sparkling woman typically Kenzo.
A flight of oriental and sensual butterflies for an original Madly Kenzo
For once, Madly's bottle will not be a stylized flower but a butterfly wing designed by Ron Arad, which reminds us of the clouds of colorful butterflies landing on Kenzo haute-couture creations. . The elegant gradient of purple as well as the relief cutout of the glass give Madly an impression of lightness and almost permanent movement.
Aurélien Guichard, nose at the head of this very airy composition, offers us juicy and gourmet notes of pear and lychee spiced up by some pretty pink berries. At the heart, the pretty rose meets the sparkling and sweet orange blossom to blend better with creamy sunsets. Then the heliotrope comes to powder this pretty mixture while preparing us to welcome the precious sensual base notes. The depths of sandalwood, cedar and incense intoxicate us with their powers while surprising us with their rare presence in a Kenzo.
Madly's wife is "free, unpredictable and happy." One more daring by Kenzo who originally wanted to release this limited edition perfume. However, it seems that this perfume with beautiful qualities surprised as much as it seduced, which would perhaps explain its disappearance from the range offered by Kenzo.