Kenzo World, a floral feminine fragrance
The accompanying television spot, featuring Margaret Qualley, actress and former ballerina, in a totally crazy choreography orchestrated by director Spike Jonze, is not innocent of this success. Today, Kenzo has chosen to write a new page in the history of this fragrance and to give us the new portrait of this social, free and extravagant woman. Focus on Kenzo World Eau de Toilette.
The Kenzo World phenomenon
Kenzo World has appeared to seal the start of a new story: that of Carol Lim and Humberto Leon, the two new artistic creators at the head of Kenzo creations. Their ambition was to transform and rejuvenate the image of Kenzo. If the idea was to make her a little less wise, the bet was brilliantly successful! These two artists at heart are at the origin of this large-scale project. Kenzo World plunges us into the heart of a social dinner. Then, a young woman, Margaret Qualley, decides to step aside from the crowd and slip away to enter a totally crazy and unexpected trance. From then on, Kenzo World quickly became the fragrance of a free woman, not hesitating to express all her emotions, even the most hidden ones. His grimaces, His spontaneous movements, and its unconventional behavior, quickly made it an icon. As if surfing on this nascent but already resounding success, Kenzo decided to write a new chapter in this feminine emancipation: Kenzo World Eau de Toilette.
The new Kenzo World Eau de Toilette
Kenzo World Eau de Toilette is a fragrance just as dynamic as its predecessor. It accentuates its floral and fruity explosion, and thus takes a fresher and even more dynamic turn. It is ideally designed for all women who are looking for an invigorating and sparkling, joyful and luminous fragrance. However, its freshness displays an incredible hold. Kenzo World Eau de Toilette is a scent as sparkling as it is feminine. Its floral and powdery breath takes off on a poetic and juicy combination of peony and pear. Then, almond blossom enriched its heart with sweetness. Its base accentuates its powdery facet and its natural elegance. On the aesthetic side, Kenzo World Eau de Toilette reappropriates the essential bottle designed by Patrick Li, in the shape of an eye. If its silhouette has remained the same, its new pinkish hue is not to displease us. Only the accompanying tassel has remained in the same rose gold tone. Kenzo World Eau de Toilette is very clearly inspired by an Egyptian eye with a very symbolic scope. It is the perfume of a woman with a fresh outlook, with an innovative spirit and open to the world.