Courrèges in Blue, the most unique of Courrèges perfumes
Founded in 1961, it didn't take long to become an iconic brand. However, Courrèges was then exclusively specialized in women's fashion. This great house of creation stood out for its white skirts associated with flat PVC boots. Likewise, Courrèges is linked to the creation of the miniskirt, a real revolution! Today, Courrèges is reinventing itself once again and is aimed at the male population. After having created a fashion line for men, Courrèges set out to conquer them in its perfume department. Thus, she unveils a brand new fragrance called, in all sobriety, Courrèges Homme.
When Courrèges turns to men with Courrèges Homme
The Courrèges house was founded in 1961 on avenue Kléber, in Paris. Her first Haute Couture collection was presented three years later, highlighting very futuristic creations for women. The same year, the Courrèges brand moved, rue François Ier, to a particularly contemporary boutique. Courrèges has always made femininity its core business. Nevertheless, a first masculine approach was brought to it in the 70s. In 1973, Courrèges developed a first collection for men. It was about male clothing for active and dynamic people, adapted to all circumstances, and embodied on the screen by the astronaut Patrick Baudry. Then, this collection was matched with a fragrance named FH77. André Courrèges explained: “I had a precise idea: I wanted an eau de toilette to wear with joy, with an original, strong and very masculine scent, warm and enveloping. I called him FH 77, F for Formula, H for Man, and 77 for the year of his birth or twice 7, a number that brings good luck ”. Nevertheless, Courrèges quickly refocused on women. It is only since 2014, and its relaunch by the entrepreneur Frédéric Torloting, that Courrèges has given pride of place to men. A boutique specially dedicated to men opened on rue François Ier in February 2014. Today, a new men's fragrance is appearing on the shelves of Courrèges. a number that brings good luck ”. Nevertheless, Courrèges quickly refocused on women. It is only since 2014, and its relaunch by the entrepreneur Frédéric Torloting, that Courrèges has given pride of place to men. A boutique specially dedicated to men opened on rue François Ier in February 2014. Today, a new men's fragrance is appearing on the shelves of Courrèges. a number that brings good luck ”. Nevertheless, Courrèges quickly refocused on women. It is only since 2014, and its relaunch by the entrepreneur Frédéric Torloting, that Courrèges has given pride of place to men. A boutique specially dedicated to men opened on rue François Ier in February 2014. Today, a new men's fragrance is appearing on the shelves of Courrèges.
The typically masculine breath of the Courrèges Homme fragrance
Courrèges Homme is a particularly masculine fragrance that highlights the breath of lavender. This Mediterranean plant is very often present in men's perfumes. Indeed, it has a little retro and very elegant side which is reminiscent of the smell of barbers' soap of yesteryear. Incandescent spices reinforce the warmth of this perfume. Woody notes also affirm its virility in its wake. Thus, the Courrèges Homme perfume does not lack character and is aimed at a man who likes to emphasize his virility and his power. It does not go unnoticed and is also displayed in a very futuristic and stylish bottle. The Courrèges Homme bottle forms a thick cube of glass with a solid base. His imposing stature is split in two by contrasts that everything opposes. Of one side, a sublime opaque black lacquer are masculine sides. On the other hand, its transparency accentuates its clarity.