Dolce Shine: The new perfume with summer scents from Dolce & Gabbana
“Dolce Vita” was born from precisely this wood, like an elixir of purity and youth proposed to enlighten faces and worlds. If the smile had a scent, if happiness had a scent, she would probably be Italian, she would be "Dolce Vita" ...
"Dolce Vita" a perfume from Italy blown by Gianfranco Ferré
After having breathed for years an enigmatic and mysterious atmosphere, not to say devastating in perfumery thanks to "Poison", the house of Dior set itself the challenge of creating new stories. "Dune" in 1991 told us about purity, sand and seaside. "Dolce Vita" will tell us about the dreamed Italy of the 1960s, the sun, the elegance of its women, the joy of living, the joy of life. to love… The Italy of Gianfranco Ferré in short, the new artistic director of Dior.
So what could be better than choosing a typical Italian palace to shoot a commercial clearly referring to the Fellini years? The black and white de rigueur offers a sensual and luminous film where the woman shows us her beauty through the sunny facets of the magnificent bottle of "Dolce Vita". Because simplicity is essential in Dior communication. Of course we tell a story but why should it necessarily be complex to seduce?
“Perfume of happiness, Dolce Vita evokes the carefreeness and joie de vivre of cabriolet rides on the Italian Riviera. »Dior tells us. So let's live the moment and smile!
If happiness had a woody scent it would be called "Dolce Vita"
“Dolce Vita” is an innovative fragrance in more than one way. First of all its joyful and colorful universe with a retro tendency which evokes to all a dream life, while retro is still far from being trendy in 1995. And then of course, let us not forget the originality of its bottle of solar facets which, like a masterfully signed work of art by Serge Mansau, floods us with light and some golden elegance like Dior (a golden image, moreover, overdosed afterwards for “J'adore”). Dolce Vita is finally one of the first woody feminine juices after “Féminité du bois” by Shiseido, two fragrances from the same creator, Pierre Bourdon.
So let's get carried away by the top notes of lily and magnolia which opens up the prettiest way to enter this joyful “Dolce Vita”. Then the citrus will mingle with fruity notes of peach and spices to give us a glimpse of the heart. The spicy notes of cinnamon and cloves associated with plum sugar make their appearances to offer us a pretty deep heart of powerfully vegetal rosewood while being delicate and feminine. Finally, sandalwood and cedarwood offer their racy powers to blend better with delicacies against a pretty scented vanilla.
Thanks to "Dolce Vita" the Dior spirit is represented in all its splendor. Joyful, elegant, powerful and smiling, the perfume offers absolute modernity while releasing classic scented facets of intact elegance. The Dior magic of being able to mix past and present with absolute dexterity to blend with delight in the future. The recipe for longevity of a perfume? Perhaps, in any case the recipe for happiness ...