Eau Ressourçante, a particularly serene water
En rupture avec les classiques Eaux de Cologne proposées jusqu’alors, « Eau Sauvage » bouleverse et bouscule les parfums lourds de virilité pour exposer des fragrances fraiches et vives avec une pointe révolutionnaire d’hédione, pour ajouter une touche fleurie. À la fin des années 60, les hommes et les temps changent, leurs parfums aussi !
Un parfum intemporel signature d’une élégance rebelle...
Bien sûr, « Eau Sauvage » se lie de façon instantanée à la carrière du tumultueux et éternel Alain Delon. Pourtant Alain Delon ne fut choisi comme égérie pour « Eau Sauvage » qu’à partir de 2009 sur des clichés pris durant les années 60, notamment du tournage de « La Piscine ».
Before Alain Delon, and from the birth of “Eau Sauvage” in 1966, the perfume already had a well-established communication which of course did not take the form of a muse but of drawn images. It was the artist René Gruau who was responsible for creating the advertising posters for the perfume when it was released. He amused himself by illustrating a rather virile man (in particular thanks to a significant hairiness) who evolves in a graceful and alert way in his home to make himself… handsome! A first which of course evokes a change of time when the man begins to take care of himself and likes to perfume himself of course, while not denying anything of his virility. A sort of adventurer who smells "good" rather than sweat!
Subsequently, “Eau Sauvage” will be worn by many male muses Johnny Hallyday, Zinédine Zidane and even the comic book heroes Corto Maltese or Largo Winch. Always with the same daring, a turtleneck going up to their sharp azure blue eyes, “Eau Sauvage” is part of time and in the hearts of men. In order to mark this beautiful unfailing love story, we will choose in 2009, like a provocative wink, old '60s photographs of Alain Delon to represent “Eau Sauvage”. Better in 2001, Dior will carry out an advertising spot with images taken from the film "Adventurers" released in 1967, presenting a bearded Alain Delon and hair in the wind, described as "hipster before the hour" ...
“Alain Delon and Eau Sauvage, the saga of modernity nourished by eternity. "
“Eau Sauvage” or the first real perfume created for men
In 1960, the director of the Dior house Maurice Roger asked the famous nose Edmond Roudnitska to create at the famous perfume house his very first perfume for men under the code name "Favorite" (in reference to the famous "Mustache"). Six after many discussions between the two men, “Eau Sauvage” is released in stores although tests on a male panel show great reluctance to this wind of new olfactory novelties. And yet ...
“Eau Sauvage” appears in a world where we are increasingly interested in a return to natural elements, ecology and “wild” life… This fragrance will therefore present man in a new light: he will always be as virile but more delicate at the same time. The emblematic bottle of “Eau Sauvage”, unchanged since its creation (a unique case in perfumery), is designed by Pierre Camin in the shape of a flask, an essential male accessory of the time. But the precious and virile flask will be surmounted by a thimble, an essential tool of the couturier, and decorated with a drape ... Elements after all not really manly, especially at that time ...
As for the fragrance, these two personalities of the “Eau Sauvage” man are the same: the perfume presents invigorating and aromatic freshness while revealing a flowery heart of hedione, a raw material… feminine! The beautiful “Eau Sauvage” opens with citrus and aromatic top notes of lemon, bergamot, lavender, rosemary, thyme and basil. Its heart offers the sweetness of hedione, a molecule just discovered to recall the scent of jasmine, a raw material that has become too rare and therefore too expensive. Finally, of course, “Eau Sauvage” will offer a chypre accord of oakmoss, patchouli and vetiver to offer a deep wake to men in search of new sensations, new feelings.
“Unexpected, unprecedented, Eau Sauvage is like a youth in upheaval. A lively and bubbling youth, in search of another truth. "2. Despite the number of years, men still like to look for these truths in their perfume "Eau Sauvage", which has become a great classic in perfumery ...