The For Her perfume is reinventing itself; more musky than ever
Completely refined and free of any frills, Higher seduces with its frank and aromatic raw materials and its positive energy that makes you want to see higher, further ...
When the Dior house creates a “Higher” between haute-couture and masculine perfumes
It is very rare that Dior offers a perfume that is totally in line with a haute-couture collection, so much the two sectors are now very compartmentalized. Since Miss Dior, few close relations between these two flagship departments of the haute-couture house had been established so transparently.
"This is the first time that a perfume has to materialize the representation of the Dior Homme brand," confirms Hugues de la Chevasnerie, group leader in perfume marketing. Fahrenheit and Eau Sauvage are better known by their name than by their attachment to the brand. "
However, Higher, released in 2001 to accompany the Dior range of men's suits, is a revival. While the advertising campaigns for the Higher haute-couture range obviously show clothes, the Higher perfume has, on the other hand, completely undressed. As the very expression of all contrasts, the Higher perfume must present a pure and powerful nudity while remaining elegant thanks to magnificent black and white shots.
Beauty hardly needs artifice, a perfume like Higher hardly needs an effect as hers is immediate.
Higher or the pure perfume of a new century ...
The design of the Higher bottle is in the same way as its muse, relatively “naked”, should we be purified of slender and ultramodern facets reminding us of the shape of connected objects or urban elements that no longer bother with curves. The creative team of Higher sums up its concept in a few words: "The design of the bottle and the treatise on the photo say it all, the claim often comes in compensation for a poor creation". No artifice, no shock slogan therefore for this resolutely modern man, with the elegance that we want to be timeless.
Both dynamic and very delicate, the pretty juice from Higher is not left out of its furiously innovative concept. The top notes are dazzling thanks to basil, bergamot, lemon and rosemary which with the pear note will be softened and sweetened with a few original fruity pinches. At the heart, cardamom and its very modern facets create a delicate woody base. Finally, the powerfully wild and energetic cypress will be coated with white musks to bring the softness of its cottony base notes.
“This surprising woody aromatic is that of the urban man of the new millennium; who lives in the present and embodies the eternal masculine. »Dior speaking of Higher. What could be better than to present this new fragrance in a completely free light of ultra mediatized muse or very sophisticated frames to highlight only the aesthetic image that we want to promote? Higher does not bother with anything and offers men the simple, clear and distinct “beautiful”.