Idole, the feminine fragrance by Giorgio Armani
In 2019, with the Idôle perfume, Lancôme wanted more than ever to turn a page and address contemporary women. Intended for an inspiring, conquering and daring woman, Idôle by Lancôme never ceases to be talked about. Once again, in 2021, it returns to the front of the stage and offers itself a new derivative of its scent. Focus on Idôle Aura, the saltiest edition of the collection.
Idôle Aura, the scent of a combative woman
Idôle Aura by Lancôme was born out of the brand's love for women. Because the latter no longer hesitate to shake up standards and impose their own definition of success, Lancôme has decided to put them in the spotlight in a perfume. Idôle Aura is a “call to all idols, to come together, form a community and spread their aura of powerful women”. Much more than a simple perfume, it is a real totem that brings people together. Idôle Aura accompanies you on the path to happiness. It seems designed for all today's conquerors, going out of their way to achieve their dreams and give meaning to their lives. On screen, Idôle Aura is played by Zendaya, a rising Hollywood star and the face of Lancôme since 2019.
Idôle Aura by Lancôme, a floral and salty essence
Idôle Aura makes no secret of its belonging to the Lancôme family. In this case, this perfume uses the brand's favorite raw material: the rose. After all, who better than this flower to embody femininity? It therefore appears from the top notes of this perfume, while being associated with a unique salty accord. The latter clearly highlights the atypical personality of this juice. It is then relayed by a more jasmine and opulent heart. With him, the flowers shine and are particularly generous. Then, little by little, Idôle Aura by Lancôme switches to a more sensual and seductive universe. It ends with an animal and suave alliance of vanilla and musk.
Lancôme's contemporary Idôle Aura bottle
Like its predecessors, Idôle Aura by Lancôme is presented in a modern and futuristic bottle, surprisingly thin. Indeed, it is considered one of the finest glass cases in the world, with its small 15 mm sides. Its shape is inspired by an ultra-flat smartphone. In perfect harmony with the modern world, this bottle owes its existence to the industrial designer and architect Chafik Gasmi. This time, Idôle Aura reveals all its power to us in a new gradient darker in its center and lightening towards its outer walls. Side capacity, Idôle Aura exists in three different sprays, of 25, 50 or 75 ml.