"J'adore Touche de Parfum": Create your own "J'adore" ...
Far from being short of new olfactory avenues, Demachy then delivers a “veil of perfume” version with iris absolute, a very precious and delicate raw material in perfumery. Dior signs its legendary line with its incomparable know-how and no longer hesitates to play with the brand's historical codes to bring out Dior as the star of its perfume “J'adore”.
"J'adore Voile de Parfum" is adorned with the most beautiful gilding of Versailles
In 2011, the release of “J'adore L'Eau” will give rise to an absolutely spectacular advertising campaign around the splendid muse of “J'adore” Charlize Theron and the legendary fragrance. Orchestrated by Jean-Jacques Annaud, the film of this campaign will take place in one of the most golden places in the capital: Le Palais des Glaces.
The beautiful heroine will arrive in a hurry at her haute-couture Dior show and will nonchalantly cross paths with the sublime Grace Kelly, Marlene Dietrich or even the magnificent Marilyn Monroe as she walks along, like an unseen nod to her lifelong rival. the “N ° 5”, linked for life to the image of the icon. Obviously these timeless icons of fashion and beauty are all dressed by Dior!
This advertisement will serve as the backdrop for the communication campaign produced for “J'adore Voile de parfum” which will be released in 2013. Precisely at this time, Dior wanted to “renew the sources of creativity” and reconnect with the haute-couture origin of the Dior perfumery by recalling the precious and luxurious universe of this great house. The communications manager explains, “Couture and perfume-cosmetics have been closely linked from the start. Christian Dior launched a perfume from his first show. Here we are reconnecting with our history and our truth. ".
“J'adore Voile de Parfum”, the sensual and so precious powdered version of the star fragrance, will therefore be adorned with the luxurious and totally “gold” setting of the world-famous Palace of Versailles.
The precious Tuscan iris for a powdery creation that reveals itself to be sensual ...
The so pretty "J'adore Voile de Parfum" released in 2013 will hardly reveal its many assets with its bottle, which is totally similar to the original essence of "J'adore", it hardly differs except by its delicately pink color. … François Demachy however imagined with “J'adore Voile de Parfum” a fragrance which “unites with the skin in an enveloping mist, a second skin effect”, a specular effect which will be revealed in his powdery hearts.
The pretty “J'adore Voile de Parfum” opens with powerfully flowery notes of Damanesca rose essence straight from Bulgaria or Turkey to delight lovers of “J'adore”. Without forgetting of course the usual fruity and green notes which will also offer us their delicate delicacies.
Then in the heart we finally discover the guest of honor of this beautiful variation: the Tuscan iris makes a remarkable entrance mingling in a beautiful harmony with rose and sweet notes. Finally, the slightly musky base notes of sandalwood and white musks want to be discovered under a powdery light of the fabulous iris flower while allowing themselves to blossom in a delicate solar note ...
The reinterpretation of the great success in perfumery of "J'adore" is intended to be more intimate and more sensual than ever. True scented skin, “J'adore Voile de Parfum” reveals powdery and musky notes that are always more seductive and carnal. As for the delicate back of the so pretty Charlize Theron revealed in the visual by her Dior dress, it reminds us that a perfume before dressing a woman dresses a skin ... Few of the derived perfumes to be awarded, yet "I love it Voile de Parfum ”will win its Fifi Awards in 2014.