J'adore: A mythical perfume between modernities and traditions of a great house
More than 15 years after its commercialization, it is still as much adored by women and seems unconquerable. Nevertheless, Dior has decided to develop a new version that is brighter and more radiant than ever. This one is called J'Adore Lumière and is the work of perfumer François Demachy, the brand's official nose. He confides that his essence “has an extraordinary temperament. An attractive and sparkling side. It is an immediate explosion, he says, a pleasure without detours ”.
The absolute femininity of J'Adore Lumière
When François Demachy decided to transform the iconic J'Adore, it was above all a question of highlighting its luminosity. To do this, it has retained its floral character of yesteryear but underlined its contrasts as if to renew its freshness. Thus, J'Adore Lumière appears more sparkling and jovial than before. It depicts the image of a woman happy to live and enjoying life to the fullest. It all begins with an essence of blood orange that is both invigorating and appetizing. What's more, it is softened by the presence of exotic and warm vanilla. For more femininity, the magnolia enriches this start. As it is a flower with a little lemon side, this only makes the beauty of the Dior woman more quivering. VS' is when the queen of flowers makes her appearance. J'Adore Lumière is like a bouquet of Damascus roses. However, don't get me wrong, under their romantic appearance these flowers also have thorns. They are like the Dior woman, both sensual but with a certain dose of impertinence. Finally, the neroli from Valloris, obtained by distillation of orange blossom, illuminates the whole. It is the major element of this reinterpretation, displaying a brilliant white of purity associated with a solar yellow. both sensual but with a certain dose of impertinence. Finally, the neroli from Valloris, obtained by distillation of orange blossom, illuminates the whole. It is the major element of this reinterpretation, displaying a brilliant white of purity associated with a solar yellow. both sensual but with a certain dose of impertinence. Finally, the neroli from Valloris, obtained by distillation of orange blossom, illuminates the whole. It is the major element of this reinterpretation, displaying a brilliant white of purity associated with a solar yellow.
The design of the new Dior
If the J'Adore Lumière fragrance has retained the authentic soul of its predecessor while adding a dose of novelty, the same is true for its bottle. This one is always immediately recognizable and only the color of its juice really changes, going from a golden hue to a soft pink. So, if J'Adore was a kind of molten gold, J'Adore Lumière today echoes a second skin. This essence is contained in an 8-shaped amphora typical of the New Look style established by Christian Dior. This container seems to soar towards the sky, as if attracted by the light. Its generous curve is always very feminine and its long collar is surrounded by precious rings. The latter echoes the Maasai necklaces and this is a new way of saying that J'Adore Lumière is a universal juice.