L'Heure Bleue by Guerlain, a legend in perfumery
“L'Homme Idéal” denotes both in the traditional olfactory palette of male fragrances it offers and in the totally offbeat design of these advertisements and media. If “The Ideal Man” is a myth, the success of this explosive perfume is not!
"The ideal man" plays with clichés to get better noticed
Thanks to the latest campaign launched by Guerlain for “La Petite Robe Noire”, the world of perfumery had now understood that the venerable perfume house Guerlain would be ready to break habits. And indeed "The Ideal Man" released in 2014, will not be outdone!
“The Ideal Man” is totally provocative and addictive in beauty and elegance while having a deep and, relatively, subtle sense of humor. The visuals and the advertising spot will therefore be worn by the magnificent Spanish model Jon Kortajarena, while having fun and carrying in self-mockery all the superficiality of his relationships with women. Moreover the director Michel Gondry, much more accustomed to the rock universe than to the glamor of perfume, will not hesitate to add grotesque and quirky to the universe of the film "The Ideal Man" totally crazy but irresistible. , and above all endowed with a sharp marketing precision.
Make no mistake, although Guerlain organized at the time of release many pseudonyms "events" in the form of debates at the release "The Ideal Man" (the effectiveness of street marketing was formidable), it would seem although the ideal man is a myth. Whatever he wears a superb perfume and laughs at superficialities ...
"The ideal man" between virile elegance and fruity delicacies
“The Ideal Man” therefore presents itself in two facets which might seem to be opposed in the first place but which nevertheless blend perfectly: racy elegance and fruity delicacy. The bottle will highlight, through its classic and square aspect, the elegance and nobility of Guerlain juices while offering the finesse of a black lacquer and a cut steel stopper reminding us of Guerlain's passion for art. and the beautiful.
On the other hand, the fragrance offered by this precious bottle is full of surprises. Because "The Ideal Man" or the ideal man must be handsome, strong and intelligent, so these three facets will be presented in his perfume. Intelligence will be highlighted by top notes of bergamot, new freshness and mint, causing dazzling and inspiring scents very representative of alertness. Beauty will then be linked to heart notes that are both gourmet (amaretto combined with masculine and cherry) and delicately spicy (coriander, rosemary and cardamom). Finally, strength will of course be represented by the deep wakes of “L'Homme Idéal” built on woody accords and amber wood leather and patchouli married to powdery and gourmet notes of tonka bean, liquorice and vanilla.
"L'Homme Idéal" is a myth, its perfume an essential of modern perfumery as its original and powerful scents break with elegance and impertinence the traditional codes of male perfumery. Obviously "The Ideal Man" wanted to be noticed, and clearly we will soon be able to do without it!