Black glue, the perfume of the Private Dior Collection
Jean Kerléo, the master perfumer at the creation of Booster, wanted it to present itself as a concentrate of energy, a container of magical scented water that would make young men invincible both on the tennis courts and in life. With Booster, sportsmanship has increased!
Lacoste offers its Booster to young men looking for scents of pure energy!
Lacoste Original released in 1984 was a great success for the, ultimately rather recent, Lacoste perfume house. On the other hand, the second men's Lacoste perfume, Land released in 1991, can hardly say the same and was a resounding commercial failure for Lacoste. It is difficult to understand the reasons for the failure of this woody oriental, however it is a question of not making the same mistakes with Booster. So for Booster more travel in raw natural materials as for Land, but a return to the roots of sport and energy, a spirit that Lacoste has cultivated with elegance and success since its beginnings in couture.
"This Lacoste [Booster] eau de toilette promises energy and freshness to active and dynamic urbanites." Lacoste for Booster.
Booster is therefore aimed at men looking to perfume themselves with a tonic and invigorating fragrance. Presented in a very modern way with metallic gray visuals and sporty red curves that change with the campaigns for more originality, Booster is definitely a fragrance for 15-25 year olds. Lacoste, a sportswear brand since 1933, wishes with Booster to rejuvenate its target which is certainly aging very well, but which ages as the green crocodile ages! The prestige of a brand lies in particular in its transgenerational potential.
Lacoste Booster: an aromatic woody real elixir of youth!
Booster revolutionizes the packaging of Lacoste perfumes by presenting itself in the falsely simplistic air of a bottle for thirsty sportsmen. Functional and design, the glass is frosted and takes pretty curves to facilitate the grip of this perfume with the features of an energy drink for young men.
From the outset, wormwood, tarragon and mint offer the Booster man a dazzling start to aromatic heights that will be boosted by sparkling citrus fruits. Then the very green and flowery notes of cyclamen rub shoulders with the pretty spicy nutmeg in the heart. A warm and vegetal heart which will be enhanced by a tonic geranium. Finally, powerfully energizing cedar and vetiver bring their woody ardor to better blend in with sensual white musks.
“A fragrance with harmonious and invigorating notes that accompanies movement throughout the day. »Lacoste for Booster.
A true energy booster, the aptly named Booster acts as a rejuvenating fragrance for the venerable Lacoste house. Always so brilliant but conquering a new audience, Lacoste successfully inaugurates a new era of modern and original scent.