Lancôme clarifies its message of happiness
Very quickly, Armand Petitjean used the rose, the lotus flower and the cherub in all these beauty products, and made them his favorite products. Lancôme has always known how to satisfy its customers by offering high quality products. Among the most popular perfumes, we discover "Trésor, Black Magic, Hypnosis, Magnifique or La vie est Belle". The latter, available in an eau de toilette version, symbolizes a new philosophy of life.
Lancôme's philosophy
“Life is Beautiful” is a declaration to the whole world, a declaration made of grace. “Life is Beautiful” represents the choice of a life that is certainly more beautiful, but also more alive and more cheerful. "La vie est Belle" is an affirmation and conviction that the brand wants to share with all women. "Life is Beautiful" is an interpretation of happiness, a philosophy of life sublimated by the wonderful smile of Julia Roberts. Between grace and lightness, the latter perfectly embodies the choice of a more beautiful life. In 2013, the perfume "La vie est Belle" was the favorite perfume of French women. Perhaps Julia Roberts' charm is not indifferent to this success? As for the bottle, it was nicknamed "The Crystal Smile". Created in 1949 by Armand Petitjean and Gorges Delhomme, artistic director of the Lancôme house, this bottle was intended to bring out a woman's smile, while allowing her to retain her aura.
The spontaneous freshness of Eau de Toilette, Life is beautiful
"La vie est belle" eau de toilette is the embodiment of Julia Roberts' new smile. "La vie est belle l'Eau de Toilette", around the magnolia, a flower native to the Far East, a symbol of nobility and purity. "La vie est belle" begins with extracts of magnolia. These combine with notes of iris, white flower absolute and patchouli. The base reveals a gourmet praline, joined by vanilla and tonka bean, which gives the whole a sweet sensuality. The bottle uses the main codes of Eau de Parfum. More slender, it is adorned with freedom wings in a new iridescent white. An ultra-luminous bottle that reflects the beauty of life and of the brand's philosophy, as imagined in 1949, by Armand Petitjean and Georges Delhomme, artistic director of Lancôme. With the fragrance of life is beautiful,
With "La vie est Belle", make the choice to be yourself, to decide your path and to go to the end of happiness, towards its light. Choose to be happy through words that are both simple and possible “Life is Beautiful”!