La Vie est Belle: the olfactory and marketing concept around the bottle
Also, it is precisely in this universe that the Lancôme house takes us. She decided to reinterpret her greatest olfactory success, the emblematic La Vie Est Belle perfume, to create a variation called Bouquet de Printemps. Welcome to the heart of a huge floral bouquet always filled with smile.
The history of Lancôme's cult perfume
La Vie Est Belle is a juice that was born in 2012, inviting us into an intimate atmosphere and giving us a woman's personal point of view on the world. This woman was then chosen by Lancôme among the most famous on the planet. You could not have missed her, of course she is the attractive Julia Roberts. This aimed to embody the personal fulfillment of women. Very quickly, she was seen as the embodiment of natural beauty, sensual, free and happy. La Vie Est Belle was not long in seducing the public and infecting it with its optimism. La Vie Est Belle is considered to be a fragrance synonymous with happiness and inciting to see life in pink. Its first part was developed by a trio of perfumers, namely Olivier Polge, Dominique Ropion and Anne Flipo. Together, they have chosen to create a gourmet and floral fragrance, displaying a perfect balance between shadow and light as if to magnify the natural and powdery nobility of the iris. Likewise, the bottle of La Vie Est Belle is in the image of this essence and nicely seems to have a smile in its glass.
The new freshness of La Vie Est Belle Bouquet de Printemps
La Vie Est Belle Bouquet de Printemps is not the first revisit of this iconic fragrance. In addition, it has already been reinterpreted in a Light version, Eau de Toilette, Absolu de Parfum, Eau de Parfum Intense, Extrait de Parfum or Floral Eau de Toilette. Nevertheless, this is, as the name suggests, the most springy variation of all. This revolves around a floral and fresh heart. It is an ode to nature and combines the opulent clarity of sambac jasmine with the sparkling liveliness of orange absolute and bergamot essence. In the same way, as if to give even more the smile, the whole is accompanied by a smile of fruit delicacies. This limited edition will be presented in a 50 ml bottle. In addition, La Vie Est Belle Bouquet de Printemps is even more rosy than in the old days. Its bottle has remained more or less the same. In contrast, her pearl gray organza ribbon of yesterday has given way to a soft pink fabric flower similar to a freshly bloomed spring bouquet.