Life is Beautiful, the Floral Eau de Toilette, life like a big bouquet of flowers
The brand's undisputed best-seller, La Vie Est Belle has been delighting women since 2012. Year after year, it reinvents itself, revealing many faces of the female personality. Once again, history repeats itself. The year 2020 now welcomes La Vie Est Belle Intensément, a new concentrate of joy and gaiety.
Life Is Beautiful Intensely, a manifesto of freedom
Like its predecessors, La Vie Est Belle Intensément is not just a perfume. It delivers a strong message. For Lancôme, it becomes essential that women emancipate themselves, go in search of their own fulfillment. Here, only self-realization and fulfillment matter. La Vie Est Belle Intensément is for all those who feel free to live as they see fit. After all, isn't that the secret to happiness? “Happiness is a vibration that lives in each of us. It is fleeting but intense. She is here and now. It vibrates in the new Eau de Parfum La Vie Est Belle Intensément ”.
Once again, Lancôme asked Julia Roberts to embody the image of her perfume. It must be said that with her big smile, the actress embodies the cheerfulness desired by Lancôme better than anyone. The face of the brand since 2012, Julia Roberts appears here in an advertisement with red and pink shades, more passionate and intense. For the occasion, she also appears wearing a light and very feminine tulle dress, reminiscent of the small fabric attached to the neck of the Lancôme bottle.
La Vie Est Belle Intensely, Lancôme signs a very floral composition
La Vie Est Belle Intensément uses the main ingredients of its predecessors. However, the raw materials of his recipe are orchestrated and associated here differently, for a very subtle and rich rendering of many reliefs. It all starts with a striking contrast between the freshness of bergamot and the spicier heat of pink pepper. The fruity and tangy raspberry binds it all together. This sweetness then opens the way to a floral heart, composed of orange blossom, sambac jasmine and heliotrope. For a smoother and more seductive finish, vanilla gives off a warm aura here. The red iris gives this composition a very elegant powdery smell. Finally, La Vie Est Belle Intensément vibrates one last time in contact with the woods, combining sandalwood, patchouli and benzoin.
On the bottle side, Lancôme is not changing its habits. Once again, La Vie Est Belle Intensément is presented in the wide smile bottle, initially designed in 1949 by George Delhomme, at the request of Armand Petitjean. This time, its bottle is tinted with a deeper pink, a color also present on the piece of tulle attached to its collar, as well as on its elegant packaging.