Mon Paris, the very elegant perfume of Yves Saint Laurent
Today, its composition is reinvented and gives birth to a more sophisticated essence, but just as passionate. Mon Paris Intensément delivers the new chapter in a love story synonymous with freedom.
My Intensely Paris, a scented romance
My Paris Intensely evokes the most beautiful aspect of Paris, that of a city in which everything is possible… What better place than the small cobbled streets, the banks of the Seine or the third floor of the Eiffel Tower to exchange a first fiery kiss? This is precisely what it is about in this composition. Mon Paris Intensément is a scent that makes you dizzy and that is inspired by the palpitations of the heart which races as you approach your loved one. For Crista Cober, muse of the Mon Paris saga since 2016, he evokes "this almost wild feeling that you feel when you fall in love, when you have to trust your heart, follow your instinct, while feeling completely lost" . Moreover, this is precisely the message that is carried in the advertising campaign for the fragrance. This time, Crista Cober appears in one of the elevators of the Rour Eiffel, before climbing to its top, in the company of his beloved. The two exchange fiery kisses as the sun sets over Paris. The musical title "La Bohème" by Charles Aznavour only amplifies the romanticism of this television campaign. To complete the ensemble, the Yves Saint-Laurent brand accompanied the release of Mon Paris Intensément with the hashtag #MonParisjetaime. This is a perfume conceived as "an intense and powerful declaration of love in the image of the most dizzying Parisian icon: the Eiffel Tower". while the sun is setting over Paris. The musical title "La Bohème" by Charles Aznavour only amplifies the romanticism of this television campaign. To complete the ensemble, the Yves Saint-Laurent brand accompanied the release of Mon Paris Intensément with the hashtag #MonParisjetaime. This is a perfume conceived as "an intense and powerful declaration of love in the image of the most dizzying Parisian icon: the Eiffel Tower". while the sun is setting over Paris. The musical title "La Bohème" by Charles Aznavour only amplifies the romanticism of this television campaign. To complete the ensemble, the Yves Saint-Laurent brand accompanied the release of Mon Paris Intensément with the hashtag #MonParisjetaime. This is a perfume conceived as "an intense and powerful declaration of love in the image of the most dizzying Parisian icon: the Eiffel Tower".
Yves Saint-Laurent gives us a floral and intensely luminous breath
Mon Paris Intensément owes its existence to three perfumers, namely Olivier Cresp, Dora Baghriche and Harry Fremont. Together, they have chosen to combine two very romantic flowers in its heart, to multiply the femininity of this essence: the centifolia rose and the datura flower. The whole is also based on a woody and sensual note of cashmeran. My Intensely Paris is like “a love story with the 'French touch', the sparkling charm of Parisian chic. We wanted to bring more depth to the white chypre which is the signature of Mon Paris, explains the trio of designers, by mixing the fascinating fragrance of datura with the richness of rose ”.
As always, Mon Paris Intensément comes in a beautiful bottle. Inspired by a bottle created in 1983 for the Paris perfume, its container displays a new fuchsia pink gradient. A satin and tulle bow is attached to its collar, while being held back by a small golden plate, subtly bearing the initials of Yves Saint-Laurent.