By Kilian collaborates with Calice Becker
So, as if to echo its prestigious heritage, the Rochas house has decided to bring one of its most famous perfumes of yesteryear up to date. Mustache de Rochas is now becoming a more sensual Eau de Parfum. Before presenting this new juice to you, let us tell you about its original story ...
Mustache, a small revolution in the world of men's perfumes
“Men have their fashion accessories: ties, hats, shoes etc…, their jewelry: cufflinks, signet rings… why shouldn't they also have a perfume that personalizes them? This is how Marcel Rochas had the idea of making a perfume for men as we understand it today. However, if it may seem trivial, the trend was very different then. The men were content simply to finish their toilet by applying an Eau de Cologne, fresh but often cruelly lacking in personality and tenacity. Mustache has therefore retained the freshness of these juices while adding more virility. These are the premises of our modern perfumery, which some consider to be one of the first perfumes for men to have really existed. As for his name, Marcel Rochas was inspired by one of his visits to the Louvre museum. Fascinated by the portrait of Charles I of England on the hunt, a bearded and mustached man, he decided to name his perfume Mustache. Like this historical figure, this fragrance is the very embodiment of virility and a conquering spirit. He is the male representation par excellence.
Mustache de Rochas, a fresh and woody Fougere presented in a crystal amphora
Mustache de Rochas is inspired by traditional Eaux de Cologne and preserves all its freshness. Nevertheless, it also contains more woody flavors, infinitely masculine and manly. Citrus fruits are the starting point of this composition, assembling lime, bergamot, orange and petitgrain. The heart of this perfume, on the other hand, turns out to be more aromatic. With the characteristic structure known as “Fougere” of men's perfumery, this juice is enriched with a more woody base of patchouli, vetiver, pine, birch and sandalwood. The whole is still dominated by the more pronounced power of oak moss. Mustache has always been presented to us in the same bottle. This one s' directly inspires curves of the characteristic amphorae of Rochas women's perfumes. This gadrooned glass cylinder rests on a stable base, a perfect echo of his aplomb and his virility. Its red label, for its part, reveals a T in the shape of a mustache, a little nod to its name. Initially, Mustache de Rochas was presented in Baccarat crystal bottles. Today, only a few models reserved for collectors still have this prestige.