The olfactory history of Calèche d'Hermès perfume
From father to son, the Hermès house will gradually orient itself towards leather goods and perfumery. In 1951, the brand presented “Eau d'Hermès”, a feminine essence that had become as famous as the Kelly handbag. In 1961, the Hermès house unveiled “Calèche”, a woody chypre floral whose name echoes the brand's emblematic team.
Hermès, true to tradition
“Calèche” is the fragrance that brought the house of Hermès into the world of perfumery. Hermès was the first leather goods brand to dare to create a perfume, especially since the Hermès brand was more associated with a masculine world. At that time, perfumes came only from perfumer or fashion houses. Hermès then takes a big risk by wanting to market "Calèche". The latter is a tribute to the famous carriage introduced in France in the 19th century. The carriage is generally very elegant and above all, a symbol of luxury. It is an essential "accessory" for the grown-ups of this world, who use the horse-drawn carriage for walks in town. For Hermès, the carriage is mainly a tool of parade and she decides to take it as inspiration. The "Calèche" woman is both natural and sophisticated,
The aldehyde floral notes of Calèche
Hermès has opted for a floral and aldehyde essence in the image of the 1960s. "Calèche" opens with the invigorating aldehyde notes of lemon, neroli and bergamot. These are associated with synthetic aldehyde notes, those of Chanel N ° 5. The heart is ultra feminine, it combines the nobility of Damascus rose, the opulence of jasmine, as well as lily of the valley and iris. The trail is chypre and sensual with the presence of vetiver, oak moss, cypress and sandal cedar. Like the composition, the bottle is very elegant. Sleek and sober, it is the emblematic bottle of the brand, inspired by the shape of the lanterns of horse-drawn carriages, first used for “L'Eau d'Hermès”, in 1951. Today, “Calèche” is registered in the luxurious universe of the Hermès house.
A great success for Hermès, "Calèche" is the perfume that made the brand known as a perfumer. “Calèche” is the story of the Hermès brand and its world, the horse. Everything echoes here, in the equestrian field and Hermès however uses the carriage as a feminine element. Hermès was the first leather goods brand to imagine a perfume. A daring bet, a winning bet.