The birthday scent of La Petite Robe Noire
Delphine Jelk and her precious Little Black Dress revolutionized the emblematic house by offering a gourmet and floral composition in tune with the times. In order to create a lighter version for it, Thierry Wasser, the official Guerlain nose, will create a more sparkling and more low-cut dress, La Petite Robe Noire Eau de Toilette.
When the cartoon advertising of La Petite Robe Noire makes you dream ...
Obviously, when Guerlain decides to change its concept of communication, it does not go by four ways. For La Petite Robe Noire and its 2012 campaign, all modernization efforts have been made: street marketing, massive use of social networks and of course a totally original and artistic advertising spot. A winning formula to such an extent that the advertising designed by Kuntzel & Deygas won the prize for the favorite advertising of the French in 2013 according to IPSOS!
Faced with such a success, it therefore seemed obvious that the pretty version of La Petite Robe Noire Eau de Toilette was adorned in 2013 with the same type of advertising. The pretty figure dressed in a strapless cocktail dress to represent the Eau de Toilette, wanders with her colleague La Petite Robe Noire Eau de Parfum on an ultrarose and ultraglamour catwalk, just like the two fragrances for young "naughty" women. , romantic and rock'n'roll ”.
A change in size will nevertheless be noted with regard to the creation of the scented composition of this new Petite Robe Noire Eau de Toilette: it will come exclusively to Thierry Wasser, the talented Guerlain nose.
La Petite Robe Noire Eau de Toilette twirls and bewitches even more!
Of course, the fabulous La Petite Robe Noire Eau de Toilette bottle, a worthy heir to L'Heure Bleue and Mitsouko, retains its square shapes, its volutes and its inverted heart. However this time Serge Mansau will design a little black strapless dress that is clear and more sparkling adorned with a delicate pink belt which is found under the cap of the bottle and of course in the color of the precious juice seen in transparency.
The scented composition of La Petite Robe Noire Eau de Toilette, on the other hand, is more daring and twirling than its eldest. The top notes offer a sparkling and seductive surge of bergamot to better open wide its floral and powerfully fruity heart. The precious notes of jasmine and rose light up with an exotic and spicy orange blossom that is enamored with green notes. As for the notes of cassis and cherry, the essential black touches of this pretty spring dress, they spread with delight their sweet and delicate delicacies. Finally, the intense wake of this Little Black Dress Eau de Toilette will be created around a black liquorice accord arrived in strength and sensuality thanks to sandalwood,
“In this more twirling and 'low-cut' orchestration, he adorns it [La Petite Robe Noire Eau de Toilette] with fresh floral lace, embroidered with sparkling and fruity notes. ". It floats in the air of Guerlain like a scent of playfulness and spring renewal, delicious after all!