Insolence, daring still daring
Just that ! Paco Rabanne sets the bar high and exaggerates but offers new masculine fragrances that can afford such daring. "Invictus" is beautiful, large and structured, he is not afraid of anything and especially not to play the contrasts of scents ...
Invictus and the powerful fragrance of Victory
This sweet fragrance of victory, of challenge, sporting, professional or private is at the heart of the lives of men today. “Invictus” was born from this fantasy of conquest. “[…] Who has not dreamed of entering an arena or a stadium, hearing their name chanted by the crowd and becoming an object of desire? »Add the creators Paco Rabanne.
Thus the fragrance will tell the story of a god of the stadium, an Apollo to whom no one can resist, neither a ball, nor a team, nor a woman… From the visual to the bottle, from the advertisement to his name, all the communication around "Invictus" will be ruled by victory, especially since the worship of the ancient solar deity Sol Invictus was limitless. Moreover, in the advertising spot, we are more hesitant to refer to Antiquity and to the gods of the stadium, to the nymphs (much more undressed than in reality) and to the handsome muscular athlete shirtless in the arena.
The muse, Nick Youngquest, is not a model for once but a great sportsman, famous rugby player for the Australian team. What does not prevent it from being beautiful but that is not the goal… Its athletic body sends a strong message that it is to the male gender or to the women, although it is different… a priori!
A contrasting scent as fresh as it is strong: Invictus by Paco Rabanne
To present the beautiful “Invictus” fragrance, a bottle was needed to match the feat. In a clearly disproportionate way, we choose to present it in a trophy. A design signed by Cédric Ragot allows the cup to show off the power of Victory while highlighting the light and fresh blue of the fragrance.
These same contrasts are also used in the fragrance notes of “Invictus”. The designer Véronique Nyberg offers with "Invictus" a composition of fragrances confronting each other in a duel between woods and intense aquatic-aromatic freshness.
From the top notes, “Invictus” opens towards juicy and sweet citrus fruits of mandarin, powerful citrus notes of grapefruit and chords of fresh mint carrying our senses towards an intense freshness. This freshness will be propelled by green and aquatic heart notes married to sweet, watery and slightly Gourmand notes of melon. Finally the trail will be traced in deeply woody scents of guaiac wood, amber woods and so elegant and exotic cashmeran. Of course, a sports hero could not wear a virile fragrance without an animal note of labdanum!
Although the totally disproportionate and totally assumed myth of the athlete is the message that carries the “Invictus” fragrance, the perfume presents a certain break with the codes of masculine virility. Indeed Paco Rabanne likes to create strong, almost caricatural images of "Man", yet the "Invictus" perfume (just like 1 Million) offers sweet or gourmet fragrances in total break with the great classics. Some fruity notes, for example, are never used in men's perfumery, yet behind each champion there is a tender heart!