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From the start, Boucheron imagined watches, which earned him the nickname “Jeweler of time”. “Quatre” is the name of a line of contemporary jewelry with unusual combinations. This line of jewelry is the expression of pure gold. “Boucheron Quatre” was created in 2015. In line with this collection, “Boucheron Quatre” is a luminous and rare fragrance, which is the perfect olfactory transcription of the magnificent Quatre collection.
The Quatre collection
In 2004, and in the continuity of the Quatre jewelry line, Boucheron created a ring, also called Quatre. This ring has become the emblem of the Boucheron brand. This ring consists of four rings, in gold, yellow gold, pink gold and white gold. Each of them symbolizes an iconic Boucheron motif. The first is that of the double tar invented in 1889. The second represents the “clous de Paris” motif inspired by the cobblestones and streets of Paris. The third is adorned with diamonds designed to trap light with a "polished gold" effect. Finally, the last ring is drawn in a coarse grain pattern. This Quatre ring quickly became the symbol of French silversmithing all over the world. “Four” to help propel the Boucheron brand to the forefront of the international scene.
The fruity floral notes of Boucheron Quatre
Boucheron therefore decided to give his perfume the same name as that of his ring, "Quatre". Through this name, the Boucheron house wishes to reaffirm its emblematic values, but would also like to attract a younger clientele. “Boucheron Quatre” is aimed at assertive, contemporary women who live with the times. “Boucheron Quatre” represents the perfect balance between modernity and heritage, between innovation and tradition. "Boucheron Quatre" begins with notes that could not be more sparkling, thanks to the duo of green mandarin and bitter orange. The latter is accompanied by a fruity accord with apple, peach or redcurrant. The heart is bursting with precious flowers such as jasmine and rose. The base, meanwhile, is more sensual and enveloping with the presence of white musks, cashmeran and cedarwood. Everything is contained in a bottle that looks like a Boucheron set. The round-shaped bottle is displayed in a massive glass, revealing in transparency, the luminous pink color of its juice. The “Quatre” ring dominates, of course, the whole, serving as a cabochon for the whole.
Wearing a perfume, as one wears a precious jewel… This is the message of the Boucheron house, which gave to its perfume the same name as that of its collection of jewels "Quatre". Elegant and contemporary, the Boucheron woman can then shine with a thousand lights ...