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Founded in 1952 by Gaby Aghion, a Parisian of Egyptian origin, Chloé is far from the stiffness and coldness of 1950s fashion. For the time, Gaby Aghion demonstrated avant-garde and daring, and rightly reminds us of the young Gabrielle Chanel. Today, we qualify its collections as luxury ready-to-wear. In 2013, the brand unveiled “See By Chloé”, a fruity floral fragrance intended for young girls.
See By Chloé, a special birthday
“See by Chloé” was created in 2013, just 50 years after the creation of the brand. As such, “See by Chloé” represents a very special fragrance for Chloé. For this anniversary fragrance, Chloé has decided to address young girls, carefree, light and urban. The qualities of the Chloé woman are revisited in a “young girl” way. The latter want to be more frivolous and a bit more spontaneous than their elders. Nevertheless, the young Chloe girls are also refined and seductive. Their charm is more natural and their smile devastating. With “See by Chloé”, the Chloé fashion house offers a new fragrance in the urban and trendy world of its ready-to-wear collections. “See by Chloé” then wants to be younger, but above all more accessible.
The chic and elegant notes of See by Chloé
For this younger collection, the “See by Chloé” fragrance will be luminous and delicious. In full expansion in 2013, the brand then wanted to offer more mischievous and more daring creations. “See by Chloé” begins with a sparkling dynamism thanks to bergamot zest. The heart is more romantic and feminine with floral accords of apple blossom and jasmine. In the base, vanilla and sandalwood give “See by Chloé” sensual and enveloping notes. The bottle, which is different from its predecessors, nevertheless uses the brand's emblematic fluted lines. As for its shape, it resembles a luxurious cage. The addictive and enchanting scents of "See by Chloé" are just waiting to escape ...
Luxury, handy ... This is what Chloé offers with this new, young and sparkling collection. “See by Chloé” is an anniversary fragrance that especially marks the 50th anniversary of the house of Chloé. This is why it is intended to be the fragrance of renewal and youth. “See by Chloé” is also intended for young girls, laughing and uninhibited. Its elegant notes bring an unprecedented change in the style of Chloé's perfumes, like a new signature.