Spicebomb Night Vision, the new Viktor & Rolf scented pomegranate
In 2017, the house of Armani decided to name these two new fragrances Because It's You for women and Stronger With You. For once, let's start with the men and take a closer look at the male version of this new duo.
The values ​​conveyed by Emporio Armani
For several decades, the Armani house has conveyed a certain image of Italian elegance. These products are all very refined. Nevertheless, some of these ranges, like Emporio Armani, are meant to be younger and more relaxed. Emporio Armani is available as much in the world of couture as in that of perfumery. His first duo of fragrances made its appearance in 1998. Since that day, feminine and masculine perfumes come together regularly to form mythical couples within this collection. Once again, Stronger With You and Because It's You seem to have been created to give us a modern take on love and feelings. The Armani house explains that “Emporio is a brand that speaks the language of the present,
Stronger With You's new recipe
To highlight these values ​​in the form of a perfume, the house of Armani called on the perfumer Cécile Matton. The latter chose to rework a very classic theme of men's perfumery: the Fougere. This type of fragrance highlights aromatic flavors such as sage and cardamom. Moreover, these two ingredients are present at the heart of Stronger With You. They are accompanied first of all by the vegetal elegance and powdery of violet leaves. Pink pepper, for its part, underlines the impertinence of the Armani man with its spicy scents. Nevertheless, Stronger With You gradually softens and plays on contrasts ending with a base of chestnut and vanilla.
The prestige muses of Emporio Armani
Finally, regarding the imaging of this new perfume, the Armani brand called on a French producer and director named Fabien Constant. He has produced a series of three video clips featuring Armani's two new muses: Italian actress and model Matilda Lutz will be responsible for embodying the feminine aspect of Because It's You, while the nonchalant beauty of James Jagger, son of Jerry Hall and Mick Jagger, will represent all the masculinity of Stronger With You.