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Puis, au fil des décennies, son secteur d'activité s'est très largement développé de façon à satisfaire les attentes toujours plus fortes d'une clientèle haut de gamme. Aujourd'hui, Hermès est certes très célèbre dans l'univers de la parfumerie, mais elle l'est tout autant pour ses foulards. Or, comme pour créer un lien entre ces deux univers, Hermès a cette fois choisi de créer une fragrance nommée Twilly.
Le Twilly, qu'est-ce que c'est ?
Avant toute chose, commençons par définir ce qu'est le Twilly. Si vous suivez un tant soit peu l'actualité de la mode, vous n'êtes pas sans connaître les emblématiques Carrés de soie. Ses foulards ont vu le jour dans le milieu des années 40 et sont devenus des pièces maîtresses du catalogue Hermès. Issu d'un travail minutieux et proposant un très large nuancier de couleurs, les Carrés se vendent aujourd'hui une petite fortune et se déclinent en différentes tailles. Le Twilly Hermès en est l'un des descendants les plus modernes. Il a fait son apparition au début des années 2000 et constitue le plus petit Carré de l'enseigne. Il mesure 86 cm de long pour 5 cm de large seulement. Dès lors, il permet toutes les audaces et n'a de limite que l'imagination de celle qui le porte. En l'occurrence, le Twilly peut tout aussi bien se porter autour du cou que dans les cheveux ou encore au poignet. C'est donc en toute logique qu'il a investi cette fois le secteur de la parfumerie.
The definite and biting composition of Twilly
Twilly is a perfume that we owe to the talented Christine Nagel, official perfumer of Hermès. Through this fragrance , the composer has chosen to address young women directly. She has made this juice a concentrate of impertinence, at the same time disturbing, spicy and oriental. Twilly begins with a fresh breath of ginger. Obtained by distillation of its root, this raw material here delivers a spicy, peppery, dewy and soapy scent. It is then relayed by more femininity, highlighting the absolute of tuberose. This honeyed plant develops a warmer facet within this fragrance. Finally, Twilly ends with a creamier and smoother sensation. It envelops itself in the woody and milky smell of sandalwood.
The Lanterne d'Hermès bottle is adorned with a new accessory
For the occasion, Hermès has also reinvented its famous Lanterne bottle . A true icon of the brand, it is a slender and refined glass column, directly inspired by the lantern of the carriages of yesteryear. The whole is provided with a screw cap allowing use in splash or can be replaced by a screw pump for use in spray. Its orange color gives off a sparkling and jovial feeling from the first glance. Finally, note that this case is accessorized with a very colorful mini Twilly tied at its collar.
Just like a little black dress is an integral part of a women's wardrobe, the Hermès scarf has become a real fashion staple. Adopted by all the fashionistas on the planet, it offers billions of possibilities to those who want to wear it in a daring way. Some collect them, others use it to enhance a chic or casual outfit. To give free rein to your imagination, the Carré Hermès is available in multiple formats. One of the smallest of them is called the Twilly. Focus on this cult piece of silk.
The evolution of Carré Hermès
The Carré Hermès is a small square silk scarf, 90 by 90 cm. Over the decades, it has become an emblematic product of the Hermès brand. This was created in 1937 by Robert Dumas, artistic director of Hermès. The brand's first Carré then took the name of “Jeu des Omnibus et Dames Blanches”. Inspired by a kind of Goose Game very popular at the time, it immediately caused a stir. However, little by little, the Carré Hermès have seen a whole bunch of different creations appear. Nowadays, the designs are very varied and the styles offered by Hermès are too. There are Hermès Squares ranging from the most classic to the most contemporary, from simple traditional designs to ultra-modern graffiti. In addition, the Hermès Squares are no longer just square in shape. Indeed, in 70 years of existence, they have not metamorphosed into larger or smaller formats but also into longer shapes like that of the Twilly. To give you an idea of the importance of Hermès Squares, know that today there are more than 1,500 different screen-printed patterns and that these come from a color chart of 75,000 shades. Each copy is archived in the Hermès “carréothèque” and it currently sells around one Square every 30 minutes worldwide! As you can see, this product is a cult item, a real Hermès bestseller. The Twilly, meanwhile, is no exception to the rule and gives free rein to all daring. they have not metamorphosed into larger or smaller formats but also into longer shapes like that of the Twilly. To give you an idea of the importance of Hermès Squares, know that today there are more than 1,500 different screen-printed patterns and that these come from a color chart of 75,000 shades. Each copy is archived in the Hermès “carréothèque” and it currently sells around one Square every 30 minutes worldwide! As you can see, this product is a cult item, a real Hermès bestseller. The Twilly, meanwhile, is no exception to the rule and gives free rein to all daring. they have not metamorphosed into larger or smaller formats but also into longer shapes like that of the Twilly. To give you an idea of the importance of Hermès Squares, know that today there are more than 1,500 different screen-printed patterns and that these come from a color chart of 75,000 shades. Each copy is archived in the Hermès “carréothèque” and it currently sells around one Square every 30 minutes worldwide! As you can see, this product is a cult item, a real Hermès bestseller. The Twilly, meanwhile, is no exception to the rule and gives free rein to all daring. hui more than 1,500 different screen-printed patterns and that these come from a color chart of 75,000 shades. Each copy is archived in the Hermès “carréothèque” and it currently sells around one Square every 30 minutes worldwide! As you can see, this product is a cult item, a real Hermès bestseller. The Twilly, meanwhile, is no exception to the rule and gives free rein to all daring. hui more than 1,500 different screen-printed patterns and that these come from a color chart of 75,000 shades. Each copy is archived in the Hermès “carréothèque” and it currently sells around one Square every 30 minutes worldwide! As you can see, this product is a cult item, a real Hermès bestseller. The Twilly, meanwhile, is no exception to the rule and gives free rein to all daring.
Focus on the Twilly Hermès
The Twilly Hermès made its appearance in the early 2000s. It has become a real favorite with fashionistas and is a particularly trendy object that you absolutely must have today! The Twilly is a real favorite, both versatile and multi-functional. The Twilly can thus be worn as a simple bracelet or as a belt. It can be tied in the hair or simply around the neck, leaving its two sides nonchalantly protruding. It thus embellishes an elegant and sophisticated look as much as a more casual outfit. Usually, the Twilly has smaller designs than the original Carré Hermès. It offers a whole lot of possibilities and will certainly seduce you with its bright colors and its many variations of styles. So what