Jazz, a perfumed rhythm signed Yves Saint Laurent
A true stylist of forms, he successfully imposes his brand in Parisian elegance, which will push him at the height of his glory (in 1979) to want to create his very first perfume soberly titled Jean-Louis Scherrer. This original green chypre with assertive femininity will soon establish itself among the classics of perfumery ...
Jean-Louis Scherrer le parfum, a first fragrance that has become a timeless imprint
After working from 1956 to 1959 for Christian Dior, Jean-Louis Scherrer opened his own fashion house which quickly took off. As early as 1971, the couturier saw all the elegant women in the world abound at his address in rue de Montaigne, attracted by his quest for nomadic elegance, his love of drapes and geometric shapes. Needless to say then that when the stylist chooses to sell a perfume, it had to be totally in his image!
Quickly, therefore, this very first attempt in perfumery will be rewarded with a glory that will not be ephemeral. Considered to be the very essence of Jean-Louis Scherrer's modern elegance, Jean-Louis Scherrer perfume is THE ultimate couture perfume.
Moreover, this direct relationship between couture and Jean-Louis Scherrer's perfumery is highlighted by the choice of his name, Jean-Louis Scherrer. Then of course by the formidable efficiency of its visuals which, black blazer jacket with very 80's giant epaulettes, exude a scented identity that will not make any compromise. Without counting on the presentation of this Jean-Louis Scherrer Parfum in an artistic fresco largely inspired by the very trendy style of Andy Warhol.
The magic of this first Jean-Louis Scherrer perfume would therefore be the obvious affirmation of a style which, despite the fact that it responds to a past era, never goes out of fashion. “Jean-Louis Scherrer. The eternal feminine "chanted to us one of the advertisements for Jean-Louis Scherrer's first perfume ...
Chiaroscuro of flowers and chypre for such an elegant Jean-Louis Scherrer Parfum
Like his couturier's clothes, Jean-Louis Scherrer's bottle bears broad glass shoulders designed by Serge Mansau. A true masterpiece with geometric lines rising towards the sky, Jean-Louis Scherrer asserts his modernity as much as his difference.
Created by Max Gavarry, Jean-Louis Scherrer opens with a vegetal and delicately fruity cocktail of blackcurrant buds and a green note. The aldehydes bring their strength to these original top notes. Then the heart becomes outrageously feminine by offering a veritable bouquet of precious flowers to the woman Jean-Louis Scherrer who exhales between notes of rose, jasmine and hyacinth. However, the sensuality of the depths of civet, vetiver and sandalwood will give an intense wake to this strong woman sure of her femininity of the 80s, as many decades later.
Jean-Louis Scherrer is the perfume of the woman of the 80s who dares and asserts herself without forgetting her majestic elegance. Long unobtainable in perfumery, it returns today to remind us how its originality remains timeless.