A luminous Eau de Toilette: Kenzo World
However, in 2016, the brand decided to mark a turning point in the history of its feminine perfumery. It was on this date that the new Kenzo World appeared . With a very original bottle, crazy advertising and an exuberant scent, it has left no one indifferent and continues to reinvent itself, becoming in turn Kenzo World Intense and Kenzo World Eau de Toilette. . Even today, Kenzo has decided to write a new chapter in its history. Focus on Kenzo World Power, the brand's latest creation.
Kenzo World Power, a fragrance very different from other feminine essences
Kenzo World Power is a fragrance that differentiates itself from its main rivals by the use of ingredients usually intended for men's perfumery. Thus, it opens with a vegetal and very aromatic scent of cypress. However, this is an ingredient rarely highlighted in essences for women. His heart, meanwhile, does not play the floral overbid but prefers a surprising and daring fleur de sel. The salt crystals are used here to awaken the senses, and to pave the way for a more delicious and creamy trail. Finally, Kenzo World Power breaks away from its initial bitterness to reach a more rounded and generous base of tonka bean. In general, Kenzo World Power is an “oriental fragrance that dares to break free from floral codes for a femininity full of strength and
Kenzo World Power's new solar glow
On a purely aesthetic level, Kenzo World Power takes up the codes of its predecessors and comes in an eye-shaped bottle. On the other hand, its bluish color of yesteryear has disappeared in favor of a new brighter and summery glow. The yellow takes hold of this bottle. Its sandblasted glass base has been replaced by a frosted glass which is more transparent. Likewise, its black rubber cap is replaced by a completely limpid glass eyelid. Kenzo's little ball is always attached to its neck, as if to give the appearance of a pupil, and an even more realistic effect to this confusing visual. Kenzo World Power has a unique visual, "inspired by the Kenzo fashion of Carol Lim and Humberto Leon, and is aimed at all those who do not apologize for being perfectly imperfect". This perfume advocates diversity and singularity. He encourages each woman to express herself as she sees fit, regardless of what to say. Kenzo World Power is much more than a perfume: it is a symbol and a manifesto of freedom for the young generation.